Built by
Pet Parents.
For Pet Parents.

It Started with a Sofa Full of Fur.

Our founder Emma had just bought a brand-new light-grey sofa. Three weeks later, after her golden retriever Bruno decided it was also his sofa, it looked like a fur coat. She tried every lint roller, every brush, every gadget on the market.

Nothing worked the way she wanted. Either they scratched the fabric, wasted plastic, or just pushed the hair around. So she went back to basics — researching fabric science, static electricity, and textile engineering — and built something that actually worked.

That first prototype became the Pet Peeve™ Signature Glove. After sharing it with friends and getting absurdly positive reactions, she decided to launch it properly. The rest, as they say, is fur-free history.